Law-ref.org Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS)
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ARTICLE-22: Protection of Geographical Indications     [go to this ARTICLE]
... 1. Geographical indications are, for the purposes of this Agreement, indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin. ...
... 4. The protection under paragraphs 1, 2 and 3 shall be applicable against a geographical indication which, although literally true as to the territory, region or locality in which the goods originate, falsely represents to the public that the goods originate in another territory. ...